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About Us

Toyco - The Seriously Fun Toy Company is New Zealand's largest independently owned and operated toy store. Established in 2007 and formerly a member of the Toyworld group, we broke away and Toyco was created in 2009. Our team share a wealth of experience, knowledge and enthusiasm for the toy industry.

We have the largest range of products available (in stock) both online and in store. We are committed to bringing you the best brands at low prices. Our extensive range of premium branded toys, gifts and collectibles is suitable for new born baby to adults.

You can visit us at our large retail store located in Wagener Place, St Lukes, Central Auckland. We are open every day from 8.30am until 6.00pm (and until 8pm on Thursday and Friday) or shop online at www.toyco.co.nz, 24 hours a day. We offer fast and free delivery (for orders over $100) anywhere in New Zealand or for added convenience, you can also select our Click & Collect option and swing by and pick up your order at your convenience.

We are the largest independent retailer of LEGO in Australasia and have a huge selection available, including many Limited Distribution sets. We also have some very impressive LEGO store models, created especially for us by Ryan McNaught, a LEGO Certified Professional (aka “The Brickman”).

Our huge range of Sylvanian Families has everything from houses, vehicles, furniture, accessories and every available family group. We run regular Sylvanian Families days, with specials offers and instore events. Our range of dolls covers everything from Barbie and Disney Princess through to nurturing dolls from Baby Born, Corolle and Our Generation. Also available is extensive range of clothing and accessories for them. If soft toys are more your thing we have a great selection from Antics, Aurora, Nici and the beautiful range of New Zealand sound birds.

Come instore and see the largest display of Schleich animals in New Zealand! We have everything from horses, farm animals, wild animals, dinosaurs, knight, fantasy and the Smurfs. We also stock Papo as well as Bullyland Licensed Collectible figures. We have a huge range of farm and city models from Siku and Wiking, including remote control vehicles. We also stock classic models by Biante, Motor Max, Oxford Die Cast, Road Signature and Universal Hobbies and a full range of Bruder farm and construction toys.

We love wooden toys and some of our brands includes Bigjigs Rail, Discoveroo, Djeco, Hape, Le Toy Van, Melissa & Doug, Pintoy, Plan Toys, Thomas Wooden Railway, and more.

For the Model & Hobby enthusiast, we have all inclusive starter kits right through to large complex kits from Airfix, AMT, Billing Boats, Guillows, Hobby Master, Hornby, Humbrol, Italeri, Lindberg, MPC, Revell and Tamiya. We have slot car sets, and track and accessories from Autoworld, Carrera and Scaletrix. We have an extensive range of remote control toys from Carrera R/C, Nikko and Siku. For the serious collectors out there, we have a range of models and figures from DC Collectibles, Funko, Hot Toys and Kotobukiya.

If puzzles are your thing, you're sure to find something among the large selection from Educa, Heye, Holdsons, and Ravensburger adult puzzles and many more children's puzzles too and we've got Games galore... from Hasbro, Holdsons, Logical, Mattel, Orchard, and Pixel Park.

Dress up in one of our gorgeous outfits from Fairy Girls, Gollygo and Rubies Deerfield and host a themed party. We've got everything you'll need and more from invitations, to tableware and room decorations, and games and party favors.

Keep the kids busy and entertained with Art, Craft and Science Kits from 4M, Crayola, Play-Doh, Melissa & Doug and Sticky Mosiacs.

We have a large range of scooters, helmets and accessories from Globber, Micro Scooters and MGP. We also stock Chillafish, Eurotrike and Tuff Trikes. Our outdoor section has HQ and Skydog kites, Avaro balls and accessories, Crazy Catch and Mookie and for the water enthusiasts, Big Mouth, Intex, Wahu and Waboba.

If you're still unsure what to get, we have the perfect solution... Toyco Gift Cards are now available for a minimum amount of $20. These can be purchased and redeemed both instore and online.

Our ranges are constantly changing and being updated, so visit us instore or online and see what's new.