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Toyco - The Seriously Fun Toy Company is New Zealand's largest independently owned and operated toy store. Established in 2007 and formerly a member of the Toyworld group, we broke away and Toyco was created in 2009. Our team share a wealth of experience, knowledge, and enthusiasm for the toy industry.

We have the largest range of products available (in stock) both online and in-store in New Zealand. We are committed to bringing you the best brands at low prices. Our extensive range of premium branded toys, gifts, and collectibles is suitable for newborn babies to adults.

You can visit us at our large retail store located in Wagener Place, St Lukes, Auckland, New Zealand. We are open every day from 9.00am until 6.00pm or shop online at, 24 hours a day. We offer fast delivery anywhere in New Zealand or for added convenience, you can also select our Click & Collect option and swing by and pick up your order at your convenience.

At Toyco we’re all about the brands, premium and high-quality items that are built to last.

We are the largest independent retailer of LEGO in Australasia and have a huge selection available, including many Limited Distribution sets. We also have some very impressive LEGO store models, created especially for us by Ryan McNaught, a LEGO Certified Professional (aka “The Brickman”).

We stock all the well-known brands like Hape, Micro Scooters, Jellycat, Melissa & Doug, Skip Hop, Schlich, Funko, Siku, Our Generation, Djeco, Hot Wheels, Clemetoni, Marvel, Star Wars, Sylvanian Families, Le Toy Van, and Playmobil. Our range of brands is into the Thousands with our product range now over Thirty Thousand!

If you're still unsure what to get, we have the perfect solution... Toyco Gift Cards are available for a minimum amount of $20. These can be purchased and redeemed both in-store and online for New Zealand customers.

Our ranges are constantly changing and being updated, so visit us in-store or online and see what's new.